Please join us at 6:30pm on Wednesday, Apr,25th at the InterContinental Hotel for the QIBA Apr. Meeting.
A general introduction to digital marketing and the main facts concerning the digital landscape in China. A good basis for considering the possibilities of digital activities for your business. You will learn how to use Social Media, Mobile Media and Campaigning successfully by presenting a holistic overview of user groups, important channels, upcoming trends and best case scenerios, as well as present main success factors for the adjustment to your business. In order to complete the holistic view and optimize your strategy, a comparable performance analysis is an essential part that cannot be missed. A Digital Performance Tracking System will be introduced which helps one easily measure digital success.
Our featured speaker, Philipp Lehmkuhl has been working in this area for over ten years now and has vast experience gained as manager in the advertisement industry and as a managing director for an internet startup. After finishing his studies in Communication Design, he attained a Masters Degree in Leadership for Digital Communication from Berlin and St. Gallen. Since 2010, Phillipp has worked for Trommsdorff & Drüner and is currently in charge of the Beijing office as Managing Director.
Time: 7:00 PM - 09:00 PM (snack & drinks are provided from 6:30pm)
Venue: InterContinental Hotel Stage Room 6,7 & 9
Fee: RMB150, QIBA paid members free of charge
NOTE: Confirmation of your attendance is being requested, so that your membership dues are spent more efficiently, we desire to have a proper headcount to plan accordingly for food and cocktails.